Sendinblue Tracker works in the same way as Google Analytics:

  • As soon as a new visitor comes to website, we'll drop him a first cookie with a unique identifier.
  • Each time the visitor loads a new page, the script sends this information to Sendinblue together with the unique identifier.

All of this is done automatically for you.

There is one important difference between Sendinblue Tracker and Google Analytics. To be able to take full advantage of Sendinblue Tracker you'll have to identify the user, i.e. to match the unique identifier (cookie) with the email address of the user. This can be done very easily by passing the email address to any call to the tracker.

We will also identify automatically for you all users who have clicked on one of your emails and are coming to your website.